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The article by Miles Mathis, first published on August 8, 2021, argues that the CIA fakes its own importance and is incompetent at doing so, using data from SEMRush as evidence. Mathis scrutinizes SEMRush graphics that supposedly show the popularity of news outlets, focusing on the Washington Post. He claims the Washington Post, which he asserts is the CIA’s newspaper written out of Langley, has a reported monthly visitor number of 47,000,000 or 33,000,000, numbers he believes are fabricated. He contrasts this with other outlets like ABCNews, The Guardian, bbc, and USA Today, and uses detailed state-by-state data from SEMRush to demonstrate that the Washington Post’s actual popularity is vastly lower than reported. Mathis estimates the Washington Post’s monthly visitors could be as low as 4 million, significantly less than the reported figure, and suggests the LATimes also has inflated numbers. He further speculates that Yahoo News’s popularity is also inflated by SEMRush, possibly to help it compete with Google. Mathis concludes that SEMRush is likely a CIA front, pointing to its headquarters in Limassol, Cyprus as suspicious for an SEO company.
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